INTERVIEWS & VIDEOS
FREYJA DEAN DESIGN
As well as artwork, an enduring and lifelong passion of mine has been my dolls house. There are many things I love about it, the strange mixture of scales you can play with by finding things and arranging them inside, the creative and design control you can express three dimensionally and easily, and the fun of sharing this space with other people and getting their input.
My idea to combine my artwork with my dolls house came about in a couple of ways, I'd printed out some of my work A4 to take to an interview but some of the copies came out a bit small, so I thought, what can I do with these? The one I started with happened to be a pen and ink drawing of a tree that was used as a print ten feet tall in my BA exhibition. I stuck a floor to ceiling (dolls house size) print of the same piece in the kitchen of my dolls house and stood back. The scale seemed to really work and I realised, I can see how my work looks all together, in different combinations and with ease! I put a couple of business cards on my dolls house's easels and I was hooked!
As those of you in the profession will know, putting on a 'life-size' exhibition is a mammoth task, physically, emotionally and financially. If the gallery doesn't take a commission on the work (usually 40-60%) they charge a fee up front, which can be a big gamble. On top of this there are the costs of the frames, transport, the private view, invitations and travel expenses for invigilating, not to mention the cost of the hours you put in creating the work.
I decided that some of the benefits gained by exhibiting (increasing profile getting your name out there) may be served by showing work on the internet but in a way you can still demonstrate scale and context with the freedom for experimentation and fun too. Nothing compares with seeing the work live and in front of you but there are also some things you can't do full scale easily, also, it's just great fun!! I hope you all enjoy the Dolls House Gallery exhibitions as much as I do! Comments and suggestions welcome too! I'm planning a private views and would love to hear who people would like to see there- Elvis? Frida Kahlo? You?? I only need to print them out!